Michael Shvo Real Estate

The Nurai exclusive residential development project was launched simultaneously with the opening of SHVO-Dubai, on May 12, 2008. In ‘over-the-top’ Michael Shvo style the sales event took place at its innovative, state-of-the-art sales center, a 21,000 square-foot office located on Tariq Bin Ziyad Road, Dubai’s answer to New York’s Fifth Avenue.

Michael Shvo’s incredible, multi-media opening for the Nurai project featured more than 30 private transports by helicopter; an amazing room filled with over 51,000 gallons of water to give the impression of the water-adorned villas of Nurai; Fifty foot high screens to display computer powered, virtual reality fly-throughs of the Nurai island residences; and a private show by Lionel Ritchie, Grammy award winner, for the 300 elite buyers for the exclusive Nurai residences.

Apparently the whistles and bells worked. Within a mere 36 hours of the opening, Michael Shvo already sold approximately 70% of the Nurai project, representing an exchange of over 750 million dollars’ worth of luxury apartments in the following categories:

• Luxury resort and hotel with 60 suites

• Private water villas consisting of 50 residences

• Beachfront estates residences, 31 in number

In May 2008, SHVO New York took its first giant step in its goals to expand internationally by opening sales in Dubai with a gala extravaganza event. The recording artist/singer Lionel Ritchie performed privately for more than 300 world-class potential buyers, who were also treated to a cutting-edge technological display of the offerings with virtual reality “fly-throughs” in a huge, 21,000 square foot sales center.

Michael Shvo’s first project outside of the United States sold out in just 36 hours. It was estimated that more than $750 million of the region’s most expensive real estate was cobbled up; accounting for about 70% of the exclusive project.

The Dubai project is located on a small, natural island called Nurai just 12 miles north of Abu Dhabi. Michael Shvo commented on the high-end project with the following observation:

“We made gold from sand,” said SHVO president Michael Shvo. “There was nothing there and we created a state-of-the-art environment dedicated to communicating the privacy, exclusivity, modernity and solace of Nurai.”

In the following video real estate marketer Michael Shvo discusses risk, return, and theory in the real estate market. Michael Shvo appeared on Cityscape TV in Dubai, where he spends two weeks each month, splitting his time between the Emirate and New York City.

Middle Eastern countries, such as Abu Dhabi, Saudi Arabia and Qatar are all now in expansion mode as high oil prices and a desire by rulers to invest in their country’s infrastructure

Michael Shvo Invests in Abu Dhabi

combine to create an atmosphere of growth and improvement.

Michael Shvo, the President and CEO of the real estate marketing firm called SHVO explained why the risks in these locations are small.

“If the governments are putting money into the markets, then we can all put money in because the governments are not going to let the markets collapse,” says Michael Shvo.

While Abu Dhabi, Qatar and Saudi Arabia are experiencing rapid growth and increased investment, Dubai is struggling. After a period of growth and excitement the property market in Dubai collapses when demand and lack of credit dealt a “one-two” punch to the market.

This has not prevented foreign investors from putting their money into neighboring countries with better prospects and potential for growth. Up-scale property  marketers such as Michael Shvo, who has an office in Dubai and New York, is especially excited by the prospects for real estate in Abu Dhabi.