Michael Shvo’s New Look for Marketing Strategists

new york penthouseAt the height of the real estate boom in the mid-2000s, the image of this marketing sector changed drastically. Traditionally real-estate agents were stereotyped as suburban matrons that would more likely be driving an SUV than a Mercedes. Glamour has not been part of the job description- that is until recently.

In a city like New York, where it is possible to sell five 1 million dollar condominiums by parking outside the construction site and peering at the hole in the ground where the apartments will one day exist through a hole in the fence, big bucks breeds respect, admiration and a glamorous aura. One of these people that changed that perception was Michael Shvo.

Shvo, who began his company, which bears his name, in 2004, is young, talented and driven.  He was even asked to star in his own reality TV show, (an offer he turned down so he could devote himself to his company.)

The state of real estate acquired a new image in the mid-2000s, and much of the credit for that can go to Michael Shvo.

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