Nurai Island Meets SHVO Dubai

The Nurai exclusive residential development project was launched simultaneously with the opening of SHVO-Dubai, on May 12, 2008. In ‘over-the-top’ Michael Shvo style the sales event took place at its innovative, state-of-the-art sales center, a 21,000 square-foot office located on Tariq Bin Ziyad Road, Dubai’s answer to New York’s Fifth Avenue.
Michael Shvo’s incredible, multi-media opening for the Nurai project featured more than 30 private transports by helicopter; an amazing room filled with over 51,000 gallons of water to give the impression of the water-adorned villas of Nurai; Fifty foot high screens to display computer powered, virtual reality fly-throughs of the Nurai island residences; and a private show by Lionel Ritchie, Grammy award winner, for the 300 elite buyers for the exclusive Nurai residences.
Apparently the whistles and bells worked. Within a mere 36 hours of the opening, Michael Shvo already sold approximately 70% of the Nurai project, representing an exchange of over 750 million dollars’ worth of luxury apartments in the following categories:
Luxury resort and hotel with 60 suites
Private water villas consisting of 50 residences
Beachfront estates residences, 31 in number

The Nurai exclusive residential development project was launched simultaneously with the opening of SHVO-Dubai, on waterfront nuraiMay 12, 2008. In ‘over-the-top’ Michael Shvo style the sales event took place at its innovative, state-of-the-art sales center, a 21,000 square-foot office located on Tariq Bin Ziyad Road, Dubai’s answer to New York’s Fifth Avenue.

Michael Shvo’s incredible, multi-media opening for the Nurai project featured more than 30 private transports by helicopter; an amazing room filled with over 51,000 gallons of water to give the impression of the water-adorned villas of Nurai; Fifty foot high screens to display computer powered, virtual reality fly-throughs of the Nurai island residences; and a private show by Lionel Ritchie, Grammy award winner, for the 300 elite buyers for the exclusive Nurai residences.

Apparently the whistles and bells worked. Within a mere 36 hours of the opening, Michael Shvo already sold approximately 70% of the Nurai project, representing an exchange of over 750 million dollars’ worth of luxury apartments in the following categories:

Luxury resort and hotel with 60 suites

Private water villas consisting of 50 residences

Beachfront estates residences, 31 in number

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