Michael Shvo Real Estate

In May 2008, SHVO New York took its first giant step in its goals to expand internationally by opening sales in Dubai with a gala extravaganza event. The recording artist/singer Lionel Ritchie performed privately for more than 300 world-class potential buyers, who were also treated to a cutting-edge technological display of the offerings with virtual reality “fly-throughs” in a huge, 21,000 square foot sales center.

Michael Shvo’s first project outside of the United States sold out in just 36 hours. It was estimated that more than $750 million of the region’s most expensive real estate was cobbled up; accounting for about 70% of the exclusive project.

The Dubai project is located on a small, natural island called Nurai just 12 miles north of Abu Dhabi. Michael Shvo commented on the high-end project with the following observation:

“We made gold from sand,” said SHVO president Michael Shvo. “There was nothing there and we created a state-of-the-art environment dedicated to communicating the privacy, exclusivity, modernity and solace of Nurai.”

In the following video real estate marketer Michael Shvo discusses risk, return, and theory in the real estate market. Michael Shvo appeared on Cityscape TV in Dubai, where he spends two weeks each month, splitting his time between the Emirate and New York City.