Nurai Island Meets SHVO Dubai
Thursday, January 28th, 2010The Nurai exclusive residential development project was launched simultaneously with the opening of SHVO-Dubai, on 
May 12, 2008. In ‘over-the-top’ Michael Shvo style the sales event took place at its innovative, state-of-the-art sales center, a 21,000 square-foot office located on Tariq Bin Ziyad Road, Dubai’s answer to New York’s Fifth Avenue.
Michael Shvo’s incredible, multi-media opening for the Nurai project featured more than 30 private transports by helicopter; an amazing room filled with over 51,000 gallons of water to give the impression of the water-adorned villas of Nurai; Fifty foot high screens to display computer powered, virtual reality fly-throughs of the Nurai island residences; and a private show by Lionel Ritchie, Grammy award winner, for the 300 elite buyers for the exclusive Nurai residences.
Apparently the whistles and bells worked. Within a mere 36 hours of the opening, Michael Shvo already sold approximately 70% of the Nurai project, representing an exchange of over 750 million dollars’ worth of luxury apartments in the following categories:
• Luxury resort and hotel with 60 suites
• Private water villas consisting of 50 residences
• Beachfront estates residences, 31 in number
